The next generation of creative talent
An updated employer brand brought to life through a drive for new creative talent and a bold new vision. Big things are happening at Clarks.
It’s not enough to tell people how Clarks has changed – and continues to change. We have to show them. It’s not enough to tell people about your vision and values, or the opportunities that working at Clarks presents. We need to bring them alive, make them real. We want to show people what they don’t know. We need to make Clarks (as an employer) relevant to a creatively- minded audience.
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My involvement was from start to finish, including initial creative concept, creative direction, design, video and photoshoot art direction, and overseeing the creative and client project team.
Videos by the very talented people at
www.ab-motion.com
Photography by Stuart Grimshaw of Pennleigh Ltd
Global Graduate Program
AXA needs graduates with open, enquiring, curious minds. Graduates who want to Challenge Everything. Graduates who’ll question conventional thinking and ask ‘What if?’, ‘What’s next?’ Challenge Everything isn’t just a global graduate recruitment campaign. It’s a thought-provoking opportunity and a bold invitation – in any language.
Challenge Everything is a creative concept for AXA global graduate recruitment. The concept gives us a consistent yet flexible creative platform for attracting, engaging and recruiting the very best graduate talent in all the countries AXA operate in – the talent their business demands, now and in the future. The concept is applied to all deliverables and assets produced for the campaign at global and local levels. It provides a framework to everything around the campaign, and provides a consistent experience for the graduate audience, regardless of the channels they are viewing content from.
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Film and photography shot in London, Paris and Hong Kong, over 8 days.
Photography by the amazing Charlie Clift
charlieclift.blogspot.co.uk
Videos by the talented Joe Morgan and the team at Tomorrow&Co
www.tomorrowand.co
AXA Great Global Adventure
Adventure of a lifetime
The greatest prize in student recruitment history? Yep. A campaign that got 25,000 students and graduates from all corners of the world playing and - vitally - finding about more about AXA.
Take a look for yourself
www.GreatGlobalAdventure.com
Identity and brand
Created for the exceptionally talented Bristol based conceptual copywriter Justin Ballantine. He combines beautiful words with big ideas, and a whole lot more.
www.justin-ballantine.squarespace.com
LV=. People at its heart
An employer brand which truly reflects LV= and their aspirations; one coherent employer brand that gives us the flexibility and scope to talk to a number of different audiences, in many different ways. An employer brand which captures the unique spirit and energy of LV= and the people who work with them. ‘Heart’ People is LV=.
'Heart' People is an emotive campaign, a creative concept with a human touch. It embraces and celebrates the different kinds of people and personalities who work at LV=, the different qualities, characteristics, mind-sets and outlooks these people bring to LV=, everyday.
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Photography by the amazing Charlie Clift
charlieclift.blogspot.co.uk
How can I go further, faster?
"EY can guide you to an exceptional career that goes further, faster.
Find out about what we do, what it's like to work here, and how we can help you explore a career path that's right for you."
Full live event programme held at Universities and rolled out across the whole of the UK, along with supporting event collateral.
@ SAS
An independent UK law firm which delivers the best mix of advice, service and value. Burges Salmon is a unique combination of people and ways of working. Its ambition is to create a future in which everyone takes responsibility for meeting both their own individual needs and that of their clients.
Employer Brand refresh & recruitment advertising
Our most valuable resource is our people which is why we provide excellent training, benefits and opportunities for growth. Our open and collaborative culture promotes an inclusive work environment which ensures that we continue to recruit, retain and motivate the highest calibre of people across the business.
Adidas Group's continued development and impact on a sustainable future.
Concepts only.
Chosen route and execution is restricted.
@ Salter Baxter
Deliver for today, inspire for tomorrow.
Serving 170 million customers, Coca-Cola Enterprises is the world’s largest Coca-Cola bottlers operating locally in eight territories in Western Europe. They manufacture, bottle and market Coca-Cola products in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.
"We are a growth company with a strong track record of success and a bold sustainability vision. Our commitment is to continue growing our business while building a more sustainable tomorrow."
@ Salter Baxter
A design consisting of two or more alphabetic letters combined or interlaced, commonly one's initials, often printed on stationery, embroidered on clothing,
@ Station Collective
Annual Report 2011.
Super charging the customer experience.
@ Salter Baxter
Annual Report.
A FTSE 100 company with a portfolio of retail property in the UK and France of around £5.5 billion, including 20 prime shopping centres, 22 convenient retail parks and investments in 9 premium designer outlets.
"We create high-quality retail property. Our vision is to be the best owner-manager and developer of retail property within Europe."
@ Salter Baxter
Global Code of Conduct.
Laing O’Rourke is an international engineering enterprise, founded on 164 years of experience. Through their fully integrated offer they are delivering a single-source solution for some of the world’s most prestigious organisations.
@ Salter Baxter
Grayling is a leading global communications network, combining national champion businesses across the areas of Public Relations, Government Affairs, Investor Relations and Event Management.
@ Lloyd Northover
Highlighting success.
eCommera offer robust and flexible ecommerce technology and insight, delivered as a service, and driven by sound retail thinking. Giving you the agility to trade efficiently.
@ Lloyd Northover
Brand refresh: Inside out – Outside in thinking.
We’re Lloyd Northover. We’re an International brand communications consultancy. We develop strategy and creative, and implement it however and wherever required.
Lloyd Northover awards for design effectiveness include the Grand Prix in the International Design Effectiveness Awards, an International Gold Award from the New York Art Directors Club, and DBA Design Effectiveness awards for NS&I's digital work.
@ Lloyd Northover
A city of scattered gems and hidden surprises.
Plymouth is rich with outstanding natural assets and has a powerful commercial innovation base. Yet is fails to get what it deserves in investment and regeneration opportunities. Marketing Plymouth more effectively will help get the city more of what it deserves. And effective marketing involves revealing the real, positive strengths of the city, rather than using spin. The brand should be as multi-faceted and as free as the city itself: rejecting typical formulae and artificial boundaries.
"Behind its historic waterfront, Plymouth is rich with hidden gems. Though there are many well-known landmarks, historical reference points and natural assets around the city, there is so much more. Discover an array of business opportunities and community initiatives in this inventive and resourceful city. When you’re in Plymouth, you can expect the unexpected."
@ Lloyd Northover
Globally Reflective.
Transcom is a global customer experience specialist, providing customer care, sales, technical support and credit management services through our extensive network of contact centers and work-at-home agents.
@ Lloyd Northover
@ Lloyd Northover
Adidas Group's continued development and impact on a sustainable future.
The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.
"We strive to be a sustainable company, one that recognises its responsibilities towards the environment, our employees and the people who make our products."
@ Salter Baxter
Internal guidelines.
Rufus Leonard has played a leading role at the hub of the creative process as the new Lloyds Bank brand was born. Advising. Guiding. Creating. Inspiring. Ensuring that the transformation was not only a change of name, but an opportunity for the new Lloyds Bank to live up to its commitments and its potential.
@ Rufus Leonard — Brand Guardian and Development Partner to Lloyds Banking Group.
@ Lloyd Northover
The Design Council champions great design.
For us that means design which improves lives and makes things better.
As an enterprising charity, our work places design at the heart of creating value by stimulating innovation in business and public services, improving our built environment and tackling complex social issues such as ageing and obesity.
We inspire new design thinking, encourage public debate and inform government policy to improve everyday life and help meet tomorrow’s challenges today.
@ Lloyd Northover
Carlsberg and Euro 2012.
Leveraging the sponsorship to communicate Carlsberg messages about environmental responsibility, responsible drinking, everyday courage and heroism, via the message ‘that calls for a Carlsberg’.
Visuals are restricted.
@ Salter Baxter
Brand guardians – Lloyd Northover.
Bespoke typeface produced as part of a brand refresh, new positioning and a new website.
@ Lloyd Northover
Commercial building surveying specialists.
Brand refresh
@ Lloyd Northover
Brand refresh: A strong metaphor.
We’re Lloyd Northover. We’re an International brand communications consultancy. We develop strategy and creative, and implement it however and wherever required.
Lloyd Northover awards for design effectiveness include the Grand Prix in the International Design Effectiveness Awards, an International Gold Award from the New York Art Directors Club, and DBA Design Effectiveness awards for NS&I's digital work.
@ Lloyd Northover
@ Lloyd Northover
Building Brilliance.
@ Bostock & Pollitt
@ The team
Quarterly magazine & coffee table book.
