Design & Creative Direction / Over 15 years experience / Branding / Digital / Print / D&AD Judge: Newblood.
Guiding principles:
"A designer has to be a strategist, psychiatrist, diplomat, showman, and even a Svengali". Paula Scher
"The best brands marry intelligence and insight with imagination and craft". Connie Birdsall
"The devil is in the details"
"Lateral, not literal"
Skills:
Strategic thinking / Conceptual design / Brand positioning and development.
Having previously worked at some renowned branding and comms agencies, my experience enables me to create and develop solutions through creative strategic thinking, messaging and a key understanding of how a visual language can transform a brand.
Agencies include:
ThirtyThree
Rufus Leonard
SAS (MSLGroup)
Salter Baxter
Lloyd Northover
The Team
Clients include:
Adidas. AXA Global. Coca-Cola. Carlsberg. Clarks. Sky. DeBeers. H&M. Jaguar. Lexus Toyota. Laing O’Rourke.
Ernst & Young. Maersk Group. Morrisons. Skanska. National Trust. NFUM. BUPA. Hammerson Plc. NS&I. LV=.
Lloyds Banking Group. Lloyds TSB. Bank of Scotland. Halifax Bank. Design Council. City of Plymouth. City of Belfast. Grayling. Malcolm Hollis. University of Bedfordshire. LSBU. University of Arts London. University of Manchester. Cardiff University. Teesside University. University of the West of England. BNP Paribas. CIM. Companies House. Cancer Research UK. DTZ. Friends Provident. London 2012 Olympics. Football Association Wales. Ministry of Justice. Cisco. BAFTA Cymru. National Museum Wales. Royal Mail. Arts Council of Wales.
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gareth@stationcollective.com
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