Internal guidelines.
Rufus Leonard has played a leading role at the hub of the creative process as the new Lloyds Bank brand was born. Advising. Guiding. Creating. Inspiring. Ensuring that the transformation was not only a change of name, but an opportunity for the new Lloyds Bank to live up to its commitments and its potential.
@ Rufus Leonard — Brand Guardian and Development Partner to Lloyds Banking Group.