A city of scattered gems and hidden surprises.
Plymouth is rich with outstanding natural assets and has a powerful commercial innovation base. Yet is fails to get what it deserves in investment and regeneration opportunities. Marketing Plymouth more effectively will help get the city more of what it deserves. And effective marketing involves revealing the real, positive strengths of the city, rather than using spin. The brand should be as multi-faceted and as free as the city itself: rejecting typical formulae and artificial boundaries.
"Behind its historic waterfront, Plymouth is rich with hidden gems. Though there are many well-known landmarks, historical reference points and natural assets around the city, there is so much more. Discover an array of business opportunities and community initiatives in this inventive and resourceful city. When you’re in Plymouth, you can expect the unexpected."
@ Lloyd Northover