Global Graduate Program
AXA needs graduates with open, enquiring, curious minds. Graduates who want to Challenge Everything. Graduates who’ll question conventional thinking and ask ‘What if?’, ‘What’s next?’ Challenge Everything isn’t just a global graduate recruitment campaign. It’s a thought-provoking opportunity and a bold invitation – in any language.
Challenge Everything is a creative concept for AXA global graduate recruitment. The concept gives us a consistent yet flexible creative platform for attracting, engaging and recruiting the very best graduate talent in all the countries AXA operate in – the talent their business demands, now and in the future. The concept is applied to all deliverables and assets produced for the campaign at global and local levels. It provides a framework to everything around the campaign, and provides a consistent experience for the graduate audience, regardless of the channels they are viewing content from.
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Film and photography shot in London, Paris and Hong Kong, over 8 days.
Photography by the amazing Charlie Clift
charlieclift.blogspot.co.uk
Videos by the talented Joe Morgan and the team at Tomorrow&Co
www.tomorrowand.co